/samsung mobile/ — ATL
ORB-006 · Samsung Mobile · 2022
Galaxy Note 10/ S9
Amplifying power and creativity for the next generation of mobile pros.
CLIENT
Samsung Mobile
YEAR
2022
SCOPE
Pre-order Buzz, Tech Influencer Kits, Experiential Pop-up Studios
CHANNELS
ATL, Digital, PR
DISCIPLINE
ATL
/context/
Launch campaign highlighting S-Pen productivity and pro-grade video capabilities.
/approach/
Coordinated nationwide experiential studios allowing users to create content live.
/the orbit effect/ — ATL × BTL
Converted curiosity into pre-orders with record speed.
/outcome/
Pre-orders exceeded targets by 140% in key metro areas.
140% vs KPI
Pre-orders
18M
Social Impressions